Hi @Kyle_Watkins,
Shopify apps can define their web pixel privacy requirements in a settings file:
You can ask impact how they set up the privacy settings for their pixel. Depending on the settings and the consent that was provided by the website user, Shopify will or will not fire the app’s web pixel.
For example if the app sets
analytics = true
Shopify will not fire the web pixel if the user hasn’t consented to analytics (in a consent opt-in region) or Shopify’s customer privacy API doesn’t return analytics as an allowed action:
Are you selling hydration products? Perhaps your problem is also elsewhere. Do you use a headless store?
Check that your storefront and your checkout run on the same root domain. If not you might run into cookie tracking issues because cookies from domain 1 are not accessible by domain 2 when users moves from your storefront/landing page domain (e.g. hydrationproducts.com) to the checkout domain (e.g. greathydration.myshopify.com).
These are 2 different domains and cookies set can’t be accessed by the other domain unless they are recreated by some custom script.
In addition myshopify.com is treated by browser as a shared domain and they decline setting cookies on that root domain (because it is shared by many businesses) but only under the fully qualified merchant domain (mystore.myshopify.com).