Best strategies to recover app traffic and install momentum after a temporary Shopify App Store pause?

Hi everyone,

We recently went through a temporary compliance and account review process with Shopify that paused our listing for a couple of weeks in mid-August. Everything is fully resolved and the app is back live now, but we’ve noticed a significant dip in organic discovery, browse traffic, and daily installs since the reinstatement.

It feels like the algorithm or search ranking momentum took a hit during the downtime. For those who have experienced a temporary listing interruption or a fresh re-launch phase, what strategies worked best to kickstart visibility again?

Are you leaning into targeted Shopify App Store ads to re-establish keyword placement, updating listing metadata to trigger a fresh crawl, or driving external traffic to boost velocity?

Would love to hear any advice or success stories on recovering ranking momentum after a brief pause!