Here’s how attributation leads to gaming the system:
Hoppy pop up apps has 217 reviews, (most of them probably incentivized).
They achieved this using incentivized reviews and nothing was done.
If you give them attributing metrics, they may learn that changing the headline to “Save $100 by leaving an app review” will increase 5 star reviews by 35% and so on.
More details here:
Another example:
Kedra checkout rules has right now 503 app reviews (most of them probably incentivzed).
They were found using this banner, and nothing was done:
If you give them attributing metrics, they may learn that placing that banner inside a chat with an agent might increse 5 star reviews by 59%.
More details here:
Yes they can already code an attribution system without Shopify help, however, if Shopify adds this attribute, any app will be able to do this with 0 skill and much more precision.
TLDR:
This tool will benefit dishonest apps much more than honest apps.