How often can we update pricing for an app?

Hello,

I am asking this out of curiosity. How often can we update subscription pricing for an app we publish in app store?

Can we publish it for free and later, may be 2-3 months after, we introduce paid plans?

Or suppose, I realised my current pricing is a bit expensive for the services and features I provide, Can I update it and make it cheaper?

Hi @Bhupendra_Kumar

The pricing change cadence is totally up to you as a developer.

Just from past experience, I highly recommend you communicate pricing changes to your merchant base well ahead of time.

There might be merchants on a lower or free tier that might upgrade in the future and expect the old pricing. It’s just best practice to give a reasonable heads up that prices are changing, and giving merchants the option to add more stores to your apps current plans, or upgrade now.

Thanks!
I appreciate your suggestion!