Starting July 1, 2025, new category-specific requirements apply to marketing apps in the Built for Shopify (BFS) program. These requirements apply to the following categories: * Ads apps – all criteria required * Affiliate program apps – all criteria required * Analytics apps – all criteria required * Email marketing apps – select criteria based on your app's functionality * Forms apps – all criteria required * SMS marketing apps – select criteria based on your app's functionality * Subscription apps - Customer Account UI extensions are now required
This is a companion discussion topic for the original entry at https://shopify.dev/changelog/new-built-for-shopify-requirements-for-marketing-apps-effective-july-1-2025