New Built for Shopify requirements for marketing apps – Effective July 1, 2025

Starting July 1, 2025, new category-specific requirements apply to marketing apps in the Built for Shopify (BFS) program. These requirements apply to the following categories:


This is a companion discussion topic for the original entry at https://shopify.dev/changelog/new-built-for-shopify-requirements-for-marketing-apps-effective-july-1-2025