We will be enforcing Shopify's protected customer data policy for all web pixel extensions starting on December 10th, 2025. Customer personally identifiable information (PII)—including name, email, phone, and address fields—will only be present in web pixel payloads when the app has been approved for the corresponding protected scopes.
This is a companion discussion topic for the original entry at https://shopify.dev/changelog/protected-customer-data-scopes-required