Tracking Product Impressions on Collection Pages with Click & Conversion Correlation

I’m trying to implement product analytics, specifically focused on understanding user behavior on collection pages. Here’s what I’m trying to achieve:

  1. Track product impressions when items are viewed on collection pages
  2. Correlate these impressions with subsequent product clicks
  3. Follow through to conversion tracking

Any ideas on how to track product impressions on the collection page and then correlate with clicks to the actual product and track conversions?
The last two parts are pretty standard, but I’m most interested in the impressions on the collection pages part, trying to understand which products people are actually clicking on vs which products get seen but ignored.

I’m considering either funneling data into Google Analytics or setting up a separate analytics platform. Not sure any existing tools provide this (Triple Whale?)

Hi Taksh - are you looking to use the Web Pixels API? If this question is a general query about store analytics, you’re best option would be to ask here: Ecommerce Marketing - Shopify Community

Hey Liam,
I guess it’s not related to Web Pixels API, however I think its still relevant to Dev Forum and not the community forum.
Maybe Online Store and Theme Development would be a better fit?

@Taksh_Shah it depends on how you want to ultimately report conversions. If you want to tie impressions and clicks on collection pages to the google sales channel connector than you’ll have to use shopify product IDs. If you want to do your own thing, then you have a ton of options with basic browser-side pixels or custom web-pixels that would be part of this forum.