I’m trying to implement product analytics, specifically focused on understanding user behavior on collection pages. Here’s what I’m trying to achieve:
- Track product impressions when items are viewed on collection pages
- Correlate these impressions with subsequent product clicks
- Follow through to conversion tracking
Any ideas on how to track product impressions on the collection page and then correlate with clicks to the actual product and track conversions?
The last two parts are pretty standard, but I’m most interested in the impressions on the collection pages part, trying to understand which products people are actually clicking on vs which products get seen but ignored.
I’m considering either funneling data into Google Analytics or setting up a separate analytics platform. Not sure any existing tools provide this (Triple Whale?)