“Automatic Redirection” is breaking clicks (ERR_TOO_MANY_REDIRECTS)

Markets
1

Since today, we’re seeing ERR_TOO_MANY_REDIRECTS that appears directly tied to Shopify Markets → Automatic redirection.

No theme changes, no redirect changes, no app installs. Everything was working perfectly up until yesterday.

At first I thought this was a Meta platform issue. But after testing multiple entry points — including Tracking URLs sent out from Shopify in shipping confirmation mails (App hosted tracking on own Shopify domain) — and seeing the issue disappear instantly when disabling Automatic redirection, this looks Shopify-side.

What’s happening

The error only occurs when links are opened through certain entry paths:

  • Facebook ad clicks (mobile and desktop)

  • Shopify email tracking links (/_t/c/v3/…): Gmail on iPhone (opens in new tab → redirect loop)

The same links:

  • Work fine if I copy the final destination URL into a new tab

  • destiantion url loads if I refresh once

  • Breaks again every time they’re reopened from Facebook/Gmail

Eg.:

  • Click on ad → destination URL shows “too many redirects” error → Reload → Works

  • Click on ad → destination URL shows “too many redirects” error → Copy destination URL (from current tab with the error) → Paste in new tab → Works

  • Click on tracking url from Gmail app (iPhone) → destination URL (opens up in Chrome app) shows “too many redirects” error → Reload → Works

- Click on tracking url from Gmail website (Mac) → destination URL → Always works

Gmail on Mac works. Gmail on iPhone doesn’t. Facebook breaks consistently.

So the destination URL itself is valid — this appears to be an issue with the redirect chain / request context.

Important detail

Turning OFF:

Online Store → Preferences → Automatic redirection

immediately resolves the issue across all scenarios.

However, that’s not a viable long-term solution for stores relying on multi-market currency switching.

Has anyone else seen this start today?

I’ve only seen 2–3 mentions so far, but this is having a measurable traffic impact (sessions, landing page views down significantly).

Would appreciate confirmation if others are experiencing the same.

2

@Imam can you share your store or DM me with it please? We will look into this immediately.

1 Like
3

Hey, not sure how to dm on here? @coleatkinson

5

@coleatkinson Sent you an email just now. Thanks.

6

Hey @coleatkinson in case it can help, we saw today this issue on merchants that have the native “Automatic redirection” from Shopify enabled

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7

Correct, but this is very necessary for some brands including mine. The good news is that Cole managed to raise this issue and fixed it very urgently. So all good, Automatic Redirect can now be enabled again.

1 Like
8

Exact same issue here, no problems at all before a few days ago when suddenly a massive drop in LPV from Facebook ads. The above solution worked and luckily I don’t require multi-market currency switching so I can keep it off. It’s caused me thousands of dollars in wasted ad spend, time, employee hours, and support when it was a Shopify issue in the end.

I don’t see anything listed as being changed recently about that feature, I’ve never had to worry about changing it or using it, it’s been as is since the day my store was made and the issue described above started happening out of no where.

Chatting with support now hoping for compensation or credit because this was not user error on anyones part in this thread.

9

That’s rough, man. I actually caught it super early because I was up for Suhoor (meal before fasting), had my Ritalin with my morning coffee, and my brain was fully locked in before sunrise. Something felt off immediately.

For me it only started today, but it still cost me a couple thousand in revenue before I traced it back to the auto-redirect setting. Even after disabling it, I had to quickly figure out how to make the currency selector extremely visible so people don’t get hit with currency shock.

If you manage to get compensation or an official response from Shopify, let me know. I’ll do the same on my side. @Haris_Patel