Customer Events and Google Youtube App Tracking

Web Pixels
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Hi Everyone,

Hope you all are doing well.

So I have a question hope you all can help me with it. With my shopify i have implemented custom pixel (which include pageview and all ecommerce events) and also the google + youtube app. So will it duplicate my all data, as while testing via preview mode from GTM i can see tags firing once. But in network calls i can see multiple hits incoming.

I am 90% sure it will duplicate.

So i have another query, why we need customer events/ custom pixel in first place for Analytics tracking. And what is the best way if we need to work with both.

Thankyou in Advance

#custompixel #googleyoutubeapp #customerevents

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I’m wondering why if you’ve setup your ecommerce events via GTM and still using the Google & YouTube app, for what purpose?

Generally you’d take one of the following approaches:

  • Use just the Google & YouTube app, with no GTM setup.
  • Custom events required - use the Google & YouTube app, then also use GTM to track any custom events, e.g. ‘Added to wishlist’.
  • Use GTM to manage everything and uninstall/disable the Google & YouTube app
1 Like
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Hi Luke i Did that for test purpose how full proof the Google Youtube App is, and what about if i need to add Pixels for GoogleAds , Meta, Tiktok can i use customer events pixels or i directly do all the Non Google Stuffs via GTM.

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@Luke ,
Also does it will duplicate data for google ads?
As i can i made a conversion tag in Tag which is firing and the second google ads tag with (add_to_cart is that from shopify google and youtube app?

As i saw its initiator that grew my curiosity, it maybe coming for Google Ads, i am thinking correct?

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