Short description of issue
Theme rejected twice on design sophistication
Link to Shopify Store
Reproduction steps
- Visit the demo store: contour-ho5kbo9x.myshopify.com (password: 1234)
- Browse the homepage and a product page as a shopper would
- Compare the overall design sophistication against current
Theme Store leaders - Note anything that would make a reviewer hesitate on approval
Additional info
Hi all, I’m a developer (not a merchant) looking for experienced-partner
eyes on a Theme Store submission, not typical theme customization help.
My theme “Contour” has been rejected twice, both times citing
insufficient design sophistication with no specific breakdown. I’ve
fixed every functional and UX issue I could find (Lighthouse 98+,
full requirements compliance, real CRO audit, community-reported bugs
all resolved), but the underlying “does this feel premium enough”
concern remains.
Demo store: contour-ho5kbo9x.myshopify.com (password: 1234)
If anyone here has been through Theme Store approval and has 5 minutes
to give an honest reaction, I’d genuinely appreciate it. Not looking
for compliments, looking for whatever would make a reviewer hesitate.
What type of topic is this
Troubleshooting
Bug report
Feature request
General discussion