Google Customer Reviews

Extensions
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Now that Settings > Checkout > Order Status Page section is deprecated, where do we add “Google Customer Reviews” script?

1 Like
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Hi Thomas,

I found two tutorials that outline strategies for implementing the Google Customer Reviews the script for checkout extensibility. They may work for you - however keep in mind they are not written by Shopify:

Also see this thread on the Shopify merchant forums: https://community.shopify.com/c/technical-q-a/adding-google-customer-reviews-opt-in-module-to-new-pixel/m-p/2514879

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@Thomas_Finch did you ever find a solution?

@Liam-Shopify looks like none of those options apply with the deprecation of the Additional Scripts in the Order Status page. Would you have any further ideas?

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Hi Liam, any update on this? It seems like it is still impossible when using Checkout Extensibility on Thank you and Order status pages.

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Hey folks - it does look like adding Google Customer Reviews is still not supported with checkout extensibility. Our team are aware of this though - but I’ve no ETA on when this will be supported.

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Hi wondering if there was any update here regarding a solution.

Thanks!

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@Liam-Shopify has there been any movement on this? This is a HUGE oversight on Shopify’s part. The Google Customer Review program is supposed to be free but it appears the only way to get this to work at this point in time is to pay for a checkout extension app which puts Shopify Merchants at a disadvantage. Shopify has a large percentage of merchants that are small businesses and we already operate on razor thin margins.

Ideally this should be included in the Google & Youtube sales channel. I expect the LOE for that would not be tiny since there would need to be a lot of regression testing to ensure that other functionality in the app was not impacted.

Could Shopify offer a free, interim solution using the same method as the paid apps to at least put your merchants back on a somewhat level playing field with the rest of the world? Based on the research I have been able to do on this method, it does not appear to be ideal because it adds an additional step that requires the customer to click a CTA in an app block on the thank-you page that then directs to a proxy page that hosts the Google opt-in script. Any additional friction that is added to a customer journey usually results in a drop-off of engagement.

Maybe it doesn’t even need to be an interim solution. Since the main reason for going to the Pixels in a Sandboxed environment was to increase security and restrict third-party scripts during the checkout process, Shopify could adjust the Sandbox permissions to allow very specific external scripts and implement some type of security around them to ensure they have not been altered in flight.

I’m sure there are other potential solutions, but NO solution is really not an acceptable answer.

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Adding to this. Just hit the same wall today with a client on Basic plan. Google gives you a 15-line script. It used to be a 30-second paste into Additional Scripts. Now that box is gone, Custom Pixels are sandboxed so the survey can’t render, and the checkout editor on Basic doesn’t allow custom sections.

The only remaining path is a paid third-party app - for $20+ per month but even those can’t replicate the original behaviour. The Google opt-in is supposed to be a pop-up that asks customers if they’d like to receive a review request later, after delivery. The app workaround forces it into a button on the thank you page instead, which adds friction to something that was designed to be frictionless. Customers have just paid. They haven’t received anything yet. A static button asking about reviews at that moment is a fundamentally different UX to what Google intended. Not many customers will click a reviews button on a thank you page, when nothing haas been shipped.

So it’s not just that the free path is broken - the paid path doesn’t even work properly. Would seem a huge benefit for Shopify and its lower tier merchants to have as many of these verified reviews as possible?

Harry’s suggestion about the Google & YouTube channel is the right home for this. The connection to Merchant Center is already there.