Shopify Flow Email Error: "Customer not subscribed to marketing" - Need Alternative Solution

[abrar_anwar]

We’re creating a Shopify Flow to send additional order update emails to keep customers informed throughout the fulfillment process. However, the flow fails with this error:

“Exception: Email not sent because {{ customerName }} is not subscribed to marketing.”

Our Use Case:
Our products take approximately 50 days to fulfill, and we need to send multiple update emails at different stages (based on order tags and other variables) to keep customers informed about their order status.

The Challenge:
The “Send email” action in Shopify Flow seems to respect marketing subscriptions, which prevents us from sending essential order updates to customers who haven’t opted into marketing communications.

Question:
Is there any way to send transactional order update emails via Shopify Flow that bypasses marketing subscription requirements?

[paul_n]

This forum is for developers/partners to ask questions about build tasks. In the future I recommend going to the merchant forums instead, where you’ll get a quicker answer. Shopify Flow - Shopify Community

Regarding email - this is as designed. That task is for sending marketing email only. If you want to send transactional / required emails, you can use a system designed to do that. FlowMail and DotDigital are two apps that have Flow tasks for doing that. Flow does not provide this service as it fraud vector where people can spam customers.

[architechpro]

A way to send transactional emails in Shopfiy Flow is to use FlowMail