I’ve heard that it’s not allowed to use the “shopify” keyword in google or facebook ads. Is this true? Is there any documentation that says this? I couldn’t find it.
Also, is it allowed to redirect to the app store listing page from the ad itself?
Any insight is appreciated, thanks!
Yes, it’s true: you can’t use or bid on the word “shopify” in your ads. Here’s a quote from the Partner Program Agreement:
We weren’t aware of this when we first experimented with ads, and shortly after launching them we received an email from the Governance team with the following guidance:
Thanks a lot for the insight @Anton, do you know if there’s any restriction to direct the ads’ traffic directly to the app store listing too?
@Pridentt We did that as well when we first launched our ads, and Shopify didn’t flag it as an issue in their email. That said, I can’t say for sure whether it’s allowed, since we ended up shutting down all our Google Ads entirely.
