App submitted 5 weeks ago no update

Dev Platform
1

Hey everyone, @Donal-Shopify @KyleG-Shopify @Liam-Shopify @Alan_G
I’m reaching out because my app has been in the review queue for over 5 weeks now without any updates.
I want to start by saying much respect to the review team. I totally get that with the explosion of AI apps right now, you guys are probably working harder than ever to filter everything and keep the quality high. I respect the grind.
However, as a developer ready to scale, this delay is starting to impact my launch roadmap significantly. I’m not here to just wait around—I’m ready to get to work and start providing value to Shopify merchants.
I’m tagging the team here to get some clarity on where I stand in the line. Could someone please look into this and provide a status update?

App Name: Brandmirror

Thanks for the hard work, looking forward to the update!

2

Hey @Danillo_van_Hetten

I understand you’re eager to launch but I’d ask that you resist tagging individuals, and follow this forums’ code of conduct: Code of Conduct

Our review team is working through the backlog as quickly as possible, here’s an update from Shopify VP of Product, with more context: https://x.com/eytanseidman/status/2051674955109093849

This post also has some more context on this: App Store review updates: New tools to speed up submissions

3

Hi Liam, @Liam-Shopify thank you for pointing that out. I’ll make sure to keep the guidelines in mind moving forward.

My goal is simply to get clarity on the status of my app, as 5+ weeks without feedback makes it difficult to coordinate my launch and marketing spend. I’ll check the links you provided, but if there’s any way to confirm that my specific submission hasn’t fallen through the cracks, it would be greatly appreciated. Thanks for the support.

4

Your submission hasn’t fallen through the cracks, there is simply just a high level of submissions currently so delays are to be expected. Please be patient.