Archiving reviews

Just received the email from Shopify saying they’re archiving “outdated, unhelpful, and untrusted” reviews. Hoping there will be an appeals process at some point.

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What really hits hard is that we’ve spent hundreds of hours earning those genuine reviews – without popups, without incentives, and without pressuring merchants. Each 5-star review was the result of real support, long-term product improvements, and authentic relationships with our users.

Now, seeing those reviews silently disappear feels incredibly unfair. All that effort just wiped away – possibly by an automated system or a single person, with zero transparency or clear criteria.

Shopify labels them as “outdated, unhelpful, or untrusted” – but isn’t long-term satisfaction a sign of a reliable app? If they’re being removed just because they’re not recent, are we being punished for being long-time partners?

It’s not just a technical issue. It’s demoralizing.

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