This is a specific technical issue with how Shopify calculates the “days using the app” figure shown on App Store reviews, and I think it’s worth calling out separately because it has a direct impact on review integrity.
For apps that have no free plan, the “days using the app” counter appears to start from the date of first install - not from when the merchant activated a paid subscription. This means the number shown on a review can be wildly misleading.
A real example from my own app:
A merchant left a review showing “19 days using the app”. When I checked the actual subscription history in my Partner Dashboard, here’s what I found:
- First installed: January 24, 2026
- Subscription 1 activated: February 14 - duration ~3 minutes
- Subscription 2 activated: March 6 - duration ~1 minute
- Subscription 3 activated: March 7 - duration ~5 minutes
I hope this example is helpful and makes the issue concrete. It’s a small change that would go a long way toward making the App Store a more trustworthy place for everyone.
Thanks!!