How to deploy specific versions to specific stores

Not sure what I am missing - when I run npm run deploy, the only choice I have is to cancel or release, which will deploy the latest version to all stores using the extension (I am a merchant with 7 stores) - looks like its possible to version the ui extension and deploy only that version to a specific stores, but I am only getting a choice to release globally.. what I am missing??

looks like its possible to version the ui extension and deploy only that version to a specific stores

This is impossible.

OK thanks, I guess will be a completely new app