Longer App Store Review Times: What You Need to Know

@MarkT Posting here about the ongoing issue affecting new Shopify connections for our platform.

Prior to January, new Shopify connection volume was consistently in the 300+ per month range, at times reaching the 400+ range. Since the required move from the legacy app flow to OAuth, and while our updated app remains pending review, new connection volume has fallen significantly — now averaging closer to the 200 per month range, with some months trending even lower.

That amounts to an approximate 40–50% reduction in new Shopify connections.

The most concerning part is that the initial app submission was already done more than two months ago after completing the required migration work on our side. And the review pointers were also addressed promptly from our end within few hours.
Despite that, the review is still not complete, and our customers continue to bear the impact of that delay.

A review timeline of this length is deeply disappointing given the direct effect it is having on real businesses trying to connect Shopify with our platform.
This back-and-forth has gone on far too long. It is no longer a minor delay. It is a prolonged bottleneck with clear business consequences.
Please have it looked into at the utmost priority.

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