Marketing/Attribution app incorrectly required to submit as Sales Channel

Shopify App Store
1

Hi everyone,

We’re stuck in app review and need clarity.

Our app (CloZ): AI-powered style coach & product matching app Submitted as: Marketing and conversion › Advertising › Advertising - Other Review decision: Resubmit as Sales Channel

What we do:

  • Users match products with their wardrobe via AI on the Cloz mobile app

  • When they want to buy → redirected to merchant’s Shopify store via tracked link

  • We capture referrer ID, store in cart attribute

  • Read orders/paid webhook for attribution analytics

  • All purchases happen on Shopify’s website

What we DON’T do:

  • :cross_mark: No write_orders scope — can’t create orders

  • :cross_mark: No external checkout — all purchases on Shopify

  • :cross_mark: No payment processing

  • :cross_mark: No sales_channel config in manifest

Shopify’s definition: “A sales channel lets merchants sell products on platforms outside their Shopify store.”

We don’t sell anything. Users click product in our app → land on Shopify store → checkout on Shopify. That’s attribution, not a sales channel.

Questions:

  1. What specific functionality triggers Sales Channel requirement?

Anyone faced this? How did you resolve it?

Thanks :folded_hands:

2

Hi @Frederic_ICHISAR,

Since this questions is regarding a specific app on your Partner Account, we will need you to reach out via our Shopify Help Center, while logged into the Partner Account that the app belongs to, so that our Shopify Support Team can help you look into this further and discuss this with our App Store Review team in a fully authenticated support interaction.