I’m currently working on launching a new Shopify app, and my plan is to make the app completely free at launch.
Later, I want to introduce some more advanced features and make those features part of a paid plan, while keeping the core features free.
My questions are:
- Is this approach allowed under Shopify’s App Store policies? Can an app launch as completely free and later introduce paid features/plans?
- If you’ve done something similar, how did it affect your install and conversion rates?
- Is there anything I should consider from the beginning when designing the pricing/billing structure, so that introducing paid features later doesn’t create problems for existing merchants?
I’d really appreciate hearing from anyone who has experience with this approach or has launched a similar Shopify app.
Thanks!