I’m experiencing exactly the same issue, and it’s having a real impact on customer trust.
On our product pages and in the cart we clearly advertise:
Subscribe & Save 10%
The customer sees the discounted subscription price throughout their journey. However, when they reach checkout, the Recurring subtotal displays the original, non-discounted price instead of the actual recurring amount they will be charged.
From the customer’s perspective this looks like the subscription discount has disappeared.
At the most critical stage of the purchase, customers are asking themselves:
-
“Has the price just increased?”
-
“Am I actually going to be charged the higher amount?”
-
“Was the subscription discount misleading?”
Even if Shopify ultimately charges the correct discounted amount, the checkout UI creates unnecessary doubt exactly where trust matters most.
This isn’t simply a UX preference. The checkout should display the actual recurring amount the customer has agreed to pay. Showing a higher recurring subtotal than the amount that will actually be billed is confusing and, at a minimum, inconsistent with the pricing shown everywhere else.
We spend significant amounts on advertising to acquire customers. Losing confidence at the final checkout because of a misleading recurring subtotal is incredibly frustrating.
Please reconsider this behaviour or allow all merchants—not only Shopify Plus stores—to display the actual discounted recurring subscription price in checkout.
I’m experiencing exactly the same issue, and it’s having a real impact on customer trust.
On our product pages and in the cart we clearly advertise:
Subscribe & Save 10%
The customer sees the discounted subscription price throughout their journey. However, when they reach checkout, the Recurring subtotal displays the original, non-discounted price instead of the actual recurring amount they will be charged.
From the customer’s perspective this looks like the subscription discount has disappeared.
At the most critical stage of the purchase, customers are asking themselves:
-
“Has the price just increased?”
-
“Am I actually going to be charged the higher amount?”
-
“Was the subscription discount misleading?”
Even if Shopify ultimately charges the correct discounted amount, the checkout UI creates unnecessary doubt exactly where trust matters most.
This isn’t simply a UX preference. The checkout should display the actual recurring amount the customer has agreed to pay. Showing a higher recurring subtotal than the amount that will actually be billed is confusing and, at a minimum, inconsistent with the pricing shown everywhere else.
We spend significant amounts on advertising to acquire customers. Losing confidence at the final checkout because of a misleading recurring subtotal is incredibly frustrating.
Please reconsider this behaviour or allow all merchants—not only Shopify Plus stores—to display the actual discounted recurring subscription price in checkout.