Problem:
When customer adds 2 units of the product with subscription enabled, the checkout correctly shows the initial total as €9.00, but the “Recurring subtotal” line says “€18.00 every month.”
This is misleading and negatively affects conversion rates, because:
Customers are misled into thinking they’ll be charged €18.00 instead of €9.00 for future orders
The recurring subtotal doesn’t reflect any discounts that are indeed applied to future charges
We’ve received numerous complaints from our merchants saying that this line is confusing and hurting their subscription conversions. Some customers abandon checkout because they’re unsure about the actual recurring cost.
Please update the recurring subtotal logic to clearly reflect the final recurring charge after discounts, to avoid confusion and improve merchant conversion performance.
It looks like the recurring value is including the actual 10% subscription discount, but not the automatic discount.
To help look into this further, we’d need more details on the actual discounts in the store that is being applied here, to see if it is set to use the discount for a one time purchase or for recurring subscription, etc.
I would recommend in this case, to reach out to our Shopify Support Team via the Help Center, while logged into a staff account or partner collaborator account that has access to the shop in question, or app creating the discounts, and we can help look into it further after fully authenticating with your logged in account in the Help Center.
Additionally, we do ask that you please refrain from pinging staff members, forum moderators, or any users that have not been involved in a thread already, as it is actually mentioned in our Community Guidelines.
Hey, this is a global issue which impacts all stores, not a specific store and contacting help center will most likely not help…
The discounts are a combination of simple automatic discount (which applies to both one-time purchases and recurring purchases) and pricing policy from the selling plan.
I do understand this issue is affecting multiple stores, not just one specific store. However if you reach out via the Help Center, we can help look into with specific examples you can provide us where it is occurring, so we can actually look into it further with details from an exact discount and shop resulting in this behaviour.
We would need you to reach out through the Help Center specifically though, as you do need to be logged in to authenticate with the partner account or a store provided as an example, for us to actually be able to look into any specific examples.
