Hello Shopify community,
Today I wanted to raise awareness about an issue I’ve recently observed in one of my client’s stores. My apologies beforehand if this is not the best place to post this.
Since November, my client has been utilizing Shop Campaigns as a strategy for customer acquisition. However, I’ve noticed a significant increase in bot traffic coming from Bellevue Washington since the Campaign started.
As a result, we’re experiencing a rise in abandoned checkouts, a decline in conversion rates, and lower email open rates—essentially skewing our analytics.
Currently, this bot traffic accounts for approximately 10% of the monthly traffic for this client and the only way to stop this was halting Shop campaigns which decreased the bot traffic significantly and to completely stop it enforce sign-ups for checkout.
For more details, you can read a Deep Research I did on Perplexity:
https://www.perplexity.ai/search/abandoned-carts-by-bots-from-b-f1u5WsEXQnOqnv.AkP..ZQ
Has anyone else encountered this issue, and is the Shopify team aware of it?
I’m not 100% if this problem is indeed stemming from Shop Campaigns, but it could be related and that means it can significantly undermine their effectiveness, leading to wasted marketing budgets for Shopify due to fake leads.
Thank you for your attention.