Can an approved public Shopify app be fully rebranded after App Store approval?

Shopify App Store
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1

Hi everyone,

I have a public Shopify app that has already been approved and published on the Shopify App Store.

I’m planning to rebrand the app because the current name is causing brand confusion with other services.

I would like to know whether it is possible to fully rebrand an already approved public app while keeping the same app, existing merchants, installs, subscriptions, and reviews.

By “rebrand”, I mean updating things such as:

  • App name
  • App icon and branding
  • App Store listing content
  • App Store listing URL / handle, if possible
  • The app name shown inside Shopify Admin
  • App-related domains and support links

The app’s core functionality, billing model, and requested scopes would remain the same. This is only a branding change.

Could someone from Shopify confirm:

  1. Is a full rebrand allowed for an app that is already approved and live on the Shopify App Store?

  2. Can this be done without creating a new app?

  3. Which parts can be updated directly from the Partner Dashboard, and which parts require contacting Shopify Partner Support?

  4. Is there an official recommended process or checklist for rebranding a published public app?

  5. Would this require a new app review if the core functionality and permissions stay the same?

I want to make sure I follow the correct process and avoid affecting existing merchants.

Thank you.

2

As long as the functionality stays the same, I guess you can rebrand the app without problems.

3

Thanks for your reply.

Yes, the functionality, billing model, and permissions would stay the same. This is only a branding change.

My main concern is about the URLs/handles.

I’d like to know if Shopify allows changing both:

  1. The public App Store listing URL, for example:
    https://apps.shopify.com/old-brand → https://apps.shopify.com/new-brand

  2. The Shopify Admin app URL shown when merchants open the app, for example:
    https://admin.shopify.com/store/{store-name}/apps/old-brand/app/…
    →
    https://admin.shopify.com/store/{store-name}/apps/new-brand/app/…

Can both of these be changed for an already approved public app while keeping the same app, existing installs, subscriptions, reviews, and ranking history?

Also, are redirects from the old URLs to the new ones possible, or does this require Shopify Partner Support?

4

I think Shopify partner support will be able to help you with the URLs. Contact them.

5

Thank you very much for your help. I’m going to contact Shopify Partner Support.

6

Hey @Copify, you definitely can. We just rebranded after the launch of our recent app, from Inventor-ease → Invoe Retail. Hope this helps!

7

Shopify does not punish people for publishing fake reviews despite being strictly forbidden :person_pouting:, I don’t see a reason they’d punish you for rebranding. :man_shrugging:

8

That’s great to hear, thanks!

Just to clarify, were you also able to change:

  1. The public Shopify App Store listing URL (e.g. apps.shopify.com/old-brand → apps.shopify.com/new-brand)?
  2. The app URL handle shown in Shopify Admin when merchants open the embedded app (e.g. /apps/old-brand/app/... → /apps/new-brand/app/...)?

If so, did you do this yourself, or did Shopify Partner Support need to make those changes?