Geometric centering is ruining product photos. Here's why I built optical centering for Shopify

A product image can be mathematically perfectly centered and still look completely wrong.

Geometric center ≠ Optical center.

I noticed this is a common issue with e-commerce product images, especially when products have irregular shapes or uneven visual weight.

Most image-processing tools focus on background removal and resizing. But neither guarantees that a product looks centered.

That’s the problem I’ve been working on with Optical Background Remover, a Shopify app that combines AI background removal with automatic optical centering and consistent product scaling.

I opened this thread specifically to get feedback from fellow Shopify developers.

I’m particularly curious:

  • How are you handling visual alignment across different product shapes?

  • Do you think optical centering is worth prioritizing over traditional bounding-box alignment?

There’s a free trial, and I’m happy to provide extra testing credits to developers who want to experiment and share their honest technical feedback.

Project: Opticly – Background Remover - Remove backgrounds and perfectly align your product images. | Shopify App Store

Would love to hear your thoughts, especially if you’ve worked with product image processing at scale.