In Shopify Ads, some of our keywords have a Low or Very Low relevance score, even though our app clearly supports those features. Because of that, we have to bid much higher just to get our ads shown. For one keyword, we even need to bid around $20 to appear on the first page, which is hard to justify.
From what I understand, improving the relevance score requires the ad to get enough impressions, clicks, and installs to increase its CTR and install rate. But if the ad barely gets shown because of its low relevance score, how can we improve it?
Has anyone been in a similar situation? I’d love to hear how you improved your relevance score.
Thanks!