How to Declare App Pricing Without Using Managed App Pricing?

Hi everyone,

I’m developing an embedded public app and want to handle all pricing and billing inside the app using the Billing API, without using Shopify’s Managed App Pricing options.

I’ve already implemented a pricing page and charge creation using AppSubscriptionCreate, and everything works — merchants can choose and approve a plan inside the app.

However, when I submitted the app for review, it got rejected because the listing shows the app as Free, even though users are billed inside the app.

I noticed that Shopify offers a Manual pricing option with the description:

“Define pricing plans in code with the Billing API, and host your own pricing page.”

I selected this option, but I don’t see where I can declare the actual pricing (e.g., “Starts at $X/month”) without enabling Managed Plans. My goal is:

  • Not to use public managed plans.
  • Still show pricing info on the app listing (so it’s not flagged as “Free”).
  • Let merchants purchase plans only within the app flow via the Billing API.

Has anyone successfully set this up?
How can I declare my pricing so the app listing isn’t marked as free, without using Managed App Pricing?

Thanks in advance!

On edit listing page, scroll down and you will see this UI, click on “Manage button” to add plans