Variant limit increase to 2048 is here 🎉

Changelog
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In September, Shopify sent an email announcing the planned rollout of the increase to the variant limit to 2048 for “Early October”. Since it was pushed multiple times, my hopes were not very high for it to actually release this time around (Questions about 2,000 Variants + Store Resource Limits - maxProductVariants still limited to 100?).

Checking in with other Partners, it appears, the rollout has started or maybe even already completed!
The stores of clients I checked have access to it now as well.

Finally, native bundles are more powerful and 3 products with 12 colour ways each can be combined :tada:

Though I was surprised, that I couldn’t find any official announcements nor anything in the changelog:

The only thing that came up was a small Twitter thread: https://x.com/kirplatonov/status/1974087318383587823

I assumed Shopify would make a much bigger deal out of this.

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RFC: How do you use color swatches on product bundles?
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Hey @SimJoSt, looks like you’re ahead of us :joy:

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Yup it’s out, the shoppy .dev changeog thread .
I also made a thread on the merchant forums too for partners and devs to highlight any insights for merchants.

2k variants now generally available to all merchants - Shopify Community

*edit: forgot the merchant forum link

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I have just seen the introduction of the new 2048 variant limit with the new product model. Since the ‘24 Winter Edition I have been excited about the announcement.

My main concern is that I always thought this will also mean the introduction of more variant options, which is the biggest issue I always had with the old product model. There was also an image in the ‘24 Winter Edition that showed 4 options on a product page. Has extending this limit been scrapped? Will this limit ever be increased?

I would love to hear an explanation on this matter.

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Yes, that’s great news! I was wondering, @KyleG-Shopify, is there any plan to also increase the limit on the number of variant options because of this?

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Hey @lynthius, it is something I’ve seen frequently asked for. Currently I don’t have a timeline on if or when this would roll out.

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I’d believe even if the limit is raised it might only be like ~4 for non-Plus plans, with higher limit for Plus plans.

As it was a ton of engeering time it seems.

But maybe that gating would in turn mean combined listings would go into general availability too /shrug.

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Hi we need more than the 3 options limit desperately, please tell the devs! It’s a really insane thing to put such a small limit on it.

I read in the Shopify docs that the new update includes the changes needed to increase the options limit so i’m wondering why it wasn’t done? It seems like it should be fairly simple and straight forward.

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